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Activision Ruined It's Chance for Beatles Game
Post Date: Nov 4, 2008
Category: Game Industry
Straight from WeLikeToWii.com:

Last week, when MTV Networks announced they had struck a deal with Apple Corps to create a "dedicated, custom" music game based on the music of the Beatles, many considered it to be the biggest blow yet to major music game competitor Activision. Now Reuters is reporting (via Gamasutra) that Activision and MTV were courting rights holders Apple Corps, Sony/ATV Music Publishing, and EMI Music Group for almost a year, but Activision's desire to pay less in royalties may have killed their chance at some kind of a deal.

"It was presented as if they were doing the music business a favor," said Sony/ATV CEO Martin Bandier of their negotiations with the game publishing behemoth. Referring to the impact music games have on album sales, he added, "It's true you can choose other types of music, and somewhere along the line someone's going to do it for free for the exposure...[but] when it comes to the Beatles, the leverage changes."


(Continuation Source: http://www.weliketowii.co…t-exclusive-beatles-game/)
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    • Avatar
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    ʊCassed

    Shut up and die.

    "It's" only has an apostrophe when it is a contraction for "it is," not when it is possessing something.
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    So tell me what does freedom mean
    If I'm not free to be as twisted as I want to be
    11.04.08 1:33 pm
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      ɤCriticalJ

      Headshot Hero

      haha cassed, grammar nazi!! but thank you, now I'm glad im not the only one who gets bothered by such things. It's apparent the writer of this isn't exactly intelligent lol. By the way, I think this whole article is stupid because although I LOVE The Beatles, I hate the thoughts of music games based off of one band. Point in fact, Guitar Hero: Aerosmith..... no thank you.
      11.04.08 5:02 pm
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        ʊCassed

        Shut up and die.

        Well it might be going a bit far to call Dawn unintelligent, many people aren't aware of the rules governing it's and its, but just as many don't really care to spend that much time paying attention to such a trivial thing.

        On the note of Guitar Hero I'm not really a fan of any of the games, so it's not really applicable to me anyway.
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        So tell me what does freedom mean
        If I'm not free to be as twisted as I want to be
        11.04.08 5:28 pm
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          ɤCriticalJ

          Headshot Hero

          touché good sir. my point was simply i like guitar hero games, but the first 3 kinda blew because they stuck to one genre, then they started making one band games..... and no, that just aint cutting it. i mean sure in aerosmith you could play other songs, but there was just way too much of one band. now in world tour, there is a great variety, making that game much better..... if youre into that kinda thing anyways
          11.05.08 2:18 am
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