Napalm Riot

YouTube is set to start selling videogames and experiment with new advertising formats to grow revenue, according to Reuters.

The Google-owned video streaming website already allows viewers to buy songs from music videos they watch with links to either Amazon's MP3 store or the Apple iTunes store. However, now YouTube users will also be able to buy videogames, such as EA's Spore through the Amazon link.

This is part of an ongoing effort to monetise the site, which Google paid USD 1.65 billion for in 2006. Analysts at Piper Jaffray Research estimated that YouTube would earn about USD 200 million in revenue in 2009, and until now the site has mainly relied on advertising sales as its main source of income.

Read the rest of the story at GamesIndustry.biz: http://www.gamesindustry.…-expands-into-games-sales