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You can tell a lot from a gamer’s hardware. And in the gaming world, nobody knows more about the platforms on which PC gamers run their games than the Steam game distribution network. In 2000, Half-Life was one of the best-rated, best-selling games of all time. Created by Valve, it was distributed through traditional retail channels. When it came time to release the sequel, however, Valve went direct. Using the Steam platform — Steam’s desktop software handles game registration, purchasing and patching, sort of like an iTunes for gamers — Valve distributed its game directly to consumers.
Traditional game publishers weren’t happy. But the resulting legal battle between Valve and Vivendi was ultimately won in Valve’s favor. Today, the Steam network lists 259 titles, and delivers games to roughly 1.3 million users. The distribution model has also revitalized veteran games like Deus Ex, as well as breakout indie titles such as Portal, Ragdoll Kungfu and Audiosurf. In January, the company launched Steamworks, a set of publishing and development tools with gameplay and sales analytics built in. And on March 17, Epic announced that it would distribute its Unreal series on the Steampowered network. One of the things the Steam agent does is collect data on gamers’ systems. Since 2004, Valve has published these statistics periodically. They represent a snapshot of the world’s gaming desktops, detailing everything from language to video cards to storage space. (Continuation Source: http://gigaom.com/2008/04…about-pc-gamer-platforms/) |
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