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Does The Industry Need E3?
Post Date: Jul 27, 2008
Category: Game Industry
James Barr of TheGameReviews.com wrote this rather lengthy discussion about whether or not the game industry needs E3, and after reading over it, I think it bear repeating here. So, take a read over what Mr. Barr had to say, and form your own opinions.

"Once considered the biggest and greatest gaming event of the year, E3 would be home to the biggest announcements, best looking booth babes, hundreds of upcoming game demo’s and every major player in the game industry would be there; however, ever since the ESA decided to downsize the event, things have taken a turn for the worst. In this article TheGameReviews.com will analyze what some of the major players in the industry think of the current E3 and if it’s even worth having.

Like it or not, EA is one of the biggest publishers in the Industry and have some of the most promising games to show at this year’s E3, Mirror’s Edge and Dead Space leading the way along with that PC game you might have heard of called Spore. So when EA CEO, John Riccitiello, speaks, people usually listen to see what he says, and he has definitely spoke his mind on the current E3. His exact words were, “I hate E3 like this.” He continued by saying “Either we need to go back to the old E3, or we’ll have to have our own private events.” He is right about having private events, as more and more publishers are jumping on that bandwagon. Ubisoft, Microsoft, Sega, Sony, Nintendo and EA are just a few that have their own individual events, which could be a sign of things to come.

Ubisoft seems to agree with EA on this, Laurent Detoc, President of Ubisoft North America said this to theSan Francisco Chronicle, "E3 this year is terrible, the world used to come to E3. Now it’s like a pipe-fitters show in the basement." Another Ubisoft executive, Alain Corre, talked to GamesIndustry.biz in regards of the location, date and time. “For E3, it’s very important to be there, and to present the games, because even though it’s much, much smaller than it used to be, still the American media are here, all our competitors, so you need be there, to be ready and to share product. Its one milestone in the communication of your products throughout the year, and it’s important because it’s the ramp-up for Christmas. [But] E3 here, mid-July, in the Convention Center in downtown LA - it’s not appropriate I would say.”


(Visit The Source To Read The Rest of This Discussion: http://www.thegamereviews…me-Industry-want-E3-.html)
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    • Avatar
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    ʊIrishancest

    Legally Certified Warthog Operator

    Why did they even change the format? I can't really see a logical reason to do that, except for the crowds being too big, which I would think is a good thing...
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    07.28.08 2:35 am
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    ɤLinksLove

    Gamer Chick

    I miss the old E3. It was the gamers Superbowl practically, where all the game companies were there, showing what they had to offer. It was a time of excitement for us gamers, and with a few tweaks, it could have been bigger and better each year.

    Separate events for individual companies is fine, but thats nearly all we have now.
    07.29.08 12:13 am