Napalm Riot

Playboy big wig Christie Hefner, daughter of the eponymous Hugh, has said that the naughty global brand will expand into virtual worlds, the firm having already diversified into clothing in order to escape falling magazine revenues.

Playboy presently has a bunny island in Second Life, but it seems that something more ambitious could be on the cards next.

"We intend to leverage [our brand] in both immersive real world and in the virtual environment to increase shareholder value," Hefner revealed.

"We believe that the potential of online is much greater than the performance we've seen in the last several years," the exec admitted. "And to realise that potential, we have to catch up in terms of technological infrastructure and breadth of content and interconnectedness between what we do in the virtual world and what we're doing in other businesses in terms of e-commerce, in terms of events, in terms of advertising, in terms of social networking."

More on this soon.

(Source: http://play.tm/story/18070)